As we move into 2026, our team is entering a new chapter of growth and strategic depth. Today, we are thrilled to announce that Jeff Paro has joined our organization as a Senior Advisor.

Jeff is a titan in the commercial outdoor and shooting sports industry. For over 30 years, he has been a driving force behind some of the most influential media and business entities in our space. His track record speaks for itself:

• Executive Leadership: Former CEO of Outdoor Sportsman Group, and Founding CEO of INTERMEDIA OUTDOORS, INC. and Primedia Outdoor.
• Advocacy & Governance: A long-standing board member with the Congressional Sportsmen's Foundation and a dedicated supporter of the NSSF (The Firearm Industry Trade Association) and SAAMI.

Jeff’s deep understanding of market dynamics, media leadership, and industry advocacy will be invaluable as we continue to scale our operations and provide world-class service to our partners.